Like a Local

The award-winning iOS application for exploring cities like a local.


Project overview

Like a local Guide is an app and website for tourists who would like to experience the city just like locals do. Locals' favourite cafes, restaurants, bars and sights, with detailed reviews by people who have been living in the area for ages, 100% offline. For Like a Local Guide, we developed the web-backend and designed & developed the iOS application.

Award winning iOS app

When designing and developing the iOS application we put a lot of effort on the microinteractions and small details aiming for the simplicity and ability to use it often in offline mode. The iOS app has won golden prize in Estonian Golden Egg Awards and has been featured by Mashable.

See the project live
City Detail view
Header interaction
City Detail view
Gallery interaction
User Profile
Detail view

About Like a Local

Like A Local Guide is a website and mobile app that helps travellers find cool and cosy spots where locals like to spend their time. Tips are added by real locals who live and love their cities. It’s also a marketplace where (a) locals can offer, and (b) travellers can book authentic local experiences. Neighbourhood walks, traditional dinners, nights out on the town – you name it. The idea was born in 2012 when Kalev Külaase, a seasoned world traveller, decided he’d had enough of guidebooks being too formal and too wrong. He soon teamed up with whirlwind adventurer and travel entrepreneur Ülane Vilumets to change the face of travel – one city at a time. Their grassroots project has since grown into a global community of likeminded locals and treasure trove of tips for hundreds of cities around the world.

It's like having an in-the-know friend pass along hidden gems in the neighborhood

- Mashable