April fools' day product, that everybody wished was true. "The best way to manage your country in the 21st century".
The goal was to create an international marketing campaign that demonstrates Thorgate’s product development skills globally. In order for this April fool's joke to work, we had to do create something truly professional and amazing, but be realistic and believable the same time. As Estonia has always been thinking of exporting it’s e-governmental tools more efficiently, we made the country-as-a-service happen, already in 2016.
60 000 visitors in a day
After launching on April 1, 2016, CountryOS got truly viral receiving more than 60 000 visitors and 3000 signups in a few days. It was trending on social media including ProductHunt, Reddit, Hackernews and other sites. The site received hundreds of e-mails and cooperation opportunities within the following few weeks.Visit the project
From concept to reality in less than a week
CountryOS is the dream software-as-a-service product for managing government just like you would manage a startup today using web-based team collaboration tools.
In order to appeal to the target audience - the governments and public sector employees - the product has been designed to look as professional and consumer-friendly as possible.
Plenty of seamless, yet beautiful front-end animations were added to the sales pages. In addition, we added a realistic pricing calculation tool.
Within the first three days, CountryOS went truly viral, trending on social media including ProductHunt, Reddit, Hackernews and other sites. It received more than 50k unique pageviews and millions of impressions, globally. More than 3000 people signed up for the product.
This is the future
Even though the project was made as an April fool's prank, we received hundreds of congratulations and supportive feedback, showing this is what people and governments actually want and also need in the future. Today, an April fools' prank; tomorrow reality.
SOCIAL MEDIA IMPRESSIONS
I received many congratulations about CountryOS.
- Kaspar Korjus, the head of Estonian e-Residency Programme